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Industry Marketing Manager - Sports, Media & Entertainment

Wasabi Technologies

Wasabi Technologies

Marketing & Communications
Boston, MA, USA
Posted on Monday, June 3, 2024
Role Description: Industry Marketing Manager – Sports, Media & Entertainment
Role Purpose:
As the Industry Marketing Manager for Sports, Media & Entertainment at Wasabi, you will play a critical role in driving our marketing strategy for these fast-paced industries. You will be responsible for understanding the unique needs of media and entertainment companies and developing targeted marketing initiatives that resonate with this audience. Your work will help position Wasabi as the go-to cloud storage solution for media and entertainment organizations worldwide.
*Principals only. No recruiters.

Responsibilities:

  • Develop and execute a marketing plan to drive awareness, engagement, and sales for Sports, Media & Entertainment datastorage opportunities, including defining value propositions and messages.
  • Create compelling marketing materials, including whitepapers, case studies, blogs, webinars, and presentations, to effectively communicate Wasabi's value proposition.
  • Collaborate with the sales team to develop and support industry-specific campaigns and sales enablement tools.
  • Represent Wasabi in press and industry analyst interviews.
  • Build relationships with key industry analysts and market visionaries to drive both internal market analysis insights and external thought leadership material.
  • Conduct market research and analysis to identify trends, opportunities, and competitive landscape within the media and entertainment sector.
  • Guide the prioritization, development, and implementation of case studies and research to communicate the benefits of Wasabi products for channel partners and Technical Alliance Partners.
  • Advocate for Wasabi cloud storage through external presentations, such as webinars, digital and third-party events.
  • Travel in support of Wasabi’s activities at trade shows, conferences, and similar events.
  • Contribute to competitive positioning material as appropriate to key market competitors.
  • Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to refine and improve strategies.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in marketing, with a focus on the media and entertainment industry.
  • Proven track record of developing and executing successful industry-specific marketing campaigns.
  • Strong understanding of the media and entertainment landscape, including key trends, challenges, and opportunities.
  • Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
  • Strong analytical skills and experience with marketing analytics tools.
  • Ability to work collaboratively across teams and manage multiple projects simultaneously.
  • Self-starter with a proactive approach to problem-solving and a high level of initiative.
  • Preferred Qualifications:
  • Experience working with cloud storage solutions.
  • Knowledge of digital marketing strategies and tools.
  • Established network of contacts within the media and entertainment industry.
  • Why Wasabi?
  • Competitive salary and benefits package.
  • Opportunity to work with a cutting-edge technology company that is disrupting the cloud storage industry.
  • Collaborative and innovative work environment.
If you are passionate about media and entertainment and want to make a significant impact at a rapidly growing company, we want to hear from you!