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Product Marketing Manager

Wasabi Technologies

Wasabi Technologies

Marketing & Communications, Product
Boston, MA, USA
Posted on Saturday, August 26, 2023
At Wasabi, we’re a proven collection of pioneers, visionaries and disruptive doers. We see things differently than our competitors, and we make our mark in the industry by challenging the norm and delivering the unexpected and improbable. We’re a fast-growing company taking the Cloud Storage industry by storm and recognized as one of the best places to work in Boston.
Wasabi hot cloud storage is a new class and category of cloud storage, breaking all traditional barriers and boundaries of storage with a disruptive value proposition of being 1/5th the cost of AWS S3, faster than the competition, with no fees for egress or API request and delivered as a single-tier solution. Cloud storage has never been so simple, so fast and so inexpensive. It’s all part of our vision to make cloud storage the next great global utility, just like electricity.
Role Description: Product Marketing Manager
Role Purpose:
As a Product Marketing Manager at Wasabi Technologies, you will play a pivotal role in driving the success of our Wasabi Account Control Manager and related tools within the MSP market. You will be responsible for developing and executing marketing strategies, creating compelling content, and collaborating closely with cross-functional teams to ensure the adoption and success of our MSP-focused products. This role requires a keen understanding of the MSP landscape, cloud storage technology, and exceptional marketing communication skills.
*Principals Only. No Recruiters.

Responsibilities:

  • Market Research and Analysis:
  • Conduct in-depth market research to understand the MSP industry, trends, and competitive landscape.
  • Identify key customer segments and their pain points within the MSP market.
  • Stay up to date with industry developments and emerging technologies relevant to WACM and MSP tools.
  • Product Positioning and Messaging:
  • Develop clear and compelling product positioning and messaging tailored to the needs of MSPs/large multi-tenant enterprises.
  • Create a differentiated value proposition for Wasabi Account Control Manager and associated tools in the MSP ecosystem.
  • Go-to-Market Strategy:
  • Collaborate with cross-functional teams to define go-to-market strategies and tactics.
  • Develop and execute marketing plans, including product launches, campaigns, and events targeting MSPs.
  • Content Creation:
  • Produce high-quality marketing collateral, including whitepapers, case studies, blogs, and sales enablement materials.
  • Create engaging content to educate and attract MSPs to Wasabi's MSP-specific offerings.
  • Customer Engagement:
  • Build and nurture relationships with key MSP customers to gather feedback and insights.
  • Collect and analyze customer feedback to influence product development and improvement.

Requirements:

  • Bachelor's degree in business administration with an emphasis on Marketing, or a related field.
  • Proven experience in product marketing, preferably in the technology industry, with a focus on MSPs.
  • Strong understanding of the MSP ecosystem and cloud storage technology.
  • Exceptional written and verbal communication skills.
  • Creative thinker with the ability to develop innovative marketing strategies.
  • Strong project management and organizational skills.
  • Ability to work collaboratively in a cross-functional team environment.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Must understand and explain how APIs are leveraged in a cloud services environment.
  • Programming experience a plus.
Wasabi Technologies is an Equal Opportunity Employer. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.