Lifecycle & Sales Marketing Manager

Wander is a growing, fast-paced startup, hiring a full-time Lifecycle & Sales Marketing Manager to evolve and expand our lifecycle marketing program across the demand and supply sides of the business, support our sales team with sales enablement and test new marketing strategies and channels to reach and serve new customers.

We’re looking for a generalist that can effectively operate across lifecycle, sales channels and other channels to achieve our ambitious growth goals. The ideal candidate for this role is a self-starter who values autonomy and embraces the ambiguity of trying many different things – whether it’s building new email journeys, testing new direct mail, creating new sales collateral or overhauling landing pages.

This role also requires analytical horsepower and an ability to lead small cross-functional teams from design, engineering and marketing. If you have 3+ years of experience in growth marketing and are interested in exploring this role, please apply on our career page.

Requirements:

• 3+ years of lifecycle and/or general marketing experience, ideally in a startup environment

• Expertise in at least one of these areas and exposure to at least three:

  • Lifecycle marketing

  • Sales enablement marketing

  • Content development and production

  • Marketing analytics tools

  • Product marketing

• Proven ability to lead cross-functional initiatives and deliver on KPIs

• Strong analytical, data-driven approach to growth (SQL experience preferred)

• Solid communication skills and an ownership mentality

Tasks:

As Wander’s Lifecycle & SalesMarketing Manager, you’ll be responsible for:

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.

• Create and manage customer segmentation and targeting strategies to optimize the customer journey.

• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.

• Develop and execute SMS and push notification campaigns to engage customers across multiple channels.

• Monitor and analyze campaign performance to optimize results and ROI.

• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.

• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.

• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.

• Partner with the sales team to create collateral for sales from decks to pamphlets

• Develop custom landing pages for different target audiences

About Wander:

Wander is verticalizing the 100B+ short-term rental industry. Wander’s network of smart homes in inspiring places empowers you with the freedom to live and work where you want — and control the entire experience from your smartphone. Wander is different because we own 100% of the homes on our platform, which means we can consistently deliver high quality, smart technology and inspiring locations with every guest experience.

Our mission is to help people find their happy place and our vision is to create the infrastructure for people to experience the world. We are backed by legendary investors and have a team of experienced startup operators. We are a tight-knit team, with a strong work ethic with a common goal to build a lasting company.