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Senior Product Marketing Manager

TRM Labs

TRM Labs

Marketing & Communications, Product
Remote
Posted on Monday, December 11, 2023

We believe that a blockchain-based global economy can improve the lives of billions of people.

At TRM, we're on a mission to build trust in digital assets, because the promise of crypto is too valuable to be impeded by bad actors. We provide a blockchain intelligence platform to law enforcement, financial institutions, and crypto firms to assist in the detection and prevention of cryptocurrency fraud and financial crime. Our vision is to build a company that can sustainably deliver on our mission for decades to come, enabling consumers to transact safely and securely on the blockchain.

The Product Marketing Manager is responsible for understanding how TRM products and solutions help our Public Sector customers (current and future) achieve the outcomes that are important to them, and the features of TRM products that are most valuable and differentiated based on their use cases. The product marketing org has broad responsibility for communicating the distinct value of TRM’s product portfolio, owning development of messaging, materials and other tactics to educate TRM colleagues, prospects, customers and the wider market to ultimately generate pipeline and increase win rates.

What you'll be doing at TRM:

  • Conduct market and customer research to gather data and insights about our Public Sector segment and personas, their interests, needs and purchasing decision drivers. Maintain a pulse on developments that impact buying intent or urgency, including developments in the threat landscape, regulatory space, partnerships or competitive landscape.
  • Build competitive intelligence to inform product development and positioning work; publish to Sales and other relevant stakeholders.
  • Develop product positioning, value propositions, messaging and solution packaging that resonates with Public Sector customers; write and contribute to product collateral, web content, thought leadership and other audience-tailored assets
  • Partner with Communications, Field Marketing and Demand Gen, Sales Enablement, Customer Education, Customer Success and Product teams to launch significant feature releases and take new products to market
  • Synthesize customer and competitive insights to inform go-to-market campaign priorities, messaging and content, collaborating with Field and Demand Gen marketers on briefs for content and creative development, account targeting and audience development, channel planning, and sales enablement.

What we're looking for:

  • Minimum 5 years of B2B product marketing or related experience. Professional experience in SaaS, regtech, fintech, blockchain or related industries a plus
  • Great communication skills with the ability to solicit and synthesize large amounts of complex, technical information into resonant, concise messaging and stories — be those written, visual or experiential
  • Ability to map out clear objectives using both anecdotal and data-based insights about product usage, competitive intelligence and evolving customer needs
  • A resourceful self-starter who enjoys setting big goals and blazing the path to get the job done

Our Culture

Culture at TRM isn't a buzzword; it's our daily ethos. Our culture is defined by how we make decisions, how we execute, and how we treat each other. We've distilled our culture into 18 leadership principles, grouped into three categories:

  • Impact-Oriented Trailblazer: When making decisions, we put customers first, use 80/20 to drive speed & focus, and adapt quickly to new information.
  • Master Craftsperson: In execution, we prioritize speed, high standards, and distributed ownership.
  • Inspiring Colleague: As teammates, we value humility, candor, and a one-team mindset.

Building a Career

Joining TRM means being part of a mission-driven team. Our diverse team comprises industry leaders, from crypto experts to machine learning pioneers. At TRM, you'll experience:

  • Purpose and Mission: Your work has real-world impact, from disrupting terrorist networks to returning stolen funds.
  • Inspiring Colleagues: Collaborate with industry leaders and learn something new daily.
  • Personal Growth: We're not just using technology; we're inventing it and taking category-defining products to market.

Work Environment

Being part of TRM means embracing:

  • Remote First: Our headquarters is online. Tools like Zoom and Slack ensure seamless collaboration, but we also value in-person interactions, organizing regular meetups and offsites for team bonding.

  • Asynchronous Communication: Clear communication is key in our decentralized setup. With team members in various time zones, we've mastered asynchronous communication with tools like Slack, Loom, and voice notes. We document meetings and decisions, promoting transparency and efficiency.

  • High Ownership: Small teams drive big goals at TRM. Every team member has significant ownership and responsibility, fostering an environment of initiative and direct impact. While there's no strict clocking in or out, we expect team members to be available for meetings during standard working hours in their country, balancing personal schedules and team needs.

  • TRM Speed: Our customers rely on TRM in active investigations — from cyberattacks to terrorist financing. We move “surprisingly fast” while maintaining a high bar in service of our customers and mission. This can feel both intense and rewarding. Our unique approach to projects emphasizes quick wins, rapid iterations, and constant feedback, ensuring we're always moving forward and adapting to changes.

  • Diversity and Inclusion: Diversity at TRM encompasses backgrounds, experiences, and perspectives. Every day is an opportunity to learn from a colleague, whether they're a law enforcement expert or a tech pioneer.

Benefits and Perks

At TRM, we know that supporting our team members can take many forms. Our goal is to enable you to care for yourself, your family, and your community while eliminating stress through our diverse and curated benefits package for full-time employees.

  • Remote-first work environment
  • Regular team off-sites and retreats
  • Competitive salaries and stock options
  • Premium health, dental, and vision insurance
  • FSA, HSA, and 401K programs
  • Life & disability coverage
  • Generous paid time for vacation, volunteering, sick leave, and parental leave
  • Fitness, co-working, and home office reimbursements
  • Fertility, professional coaching, and mental health resources

Join Us

Considering TRM? You're not just joining a company; you're joining a mission. Work alongside diverse, globally-minded colleagues and make a positive impact daily. We hope to have you on board as we strive for a safer financial system for all.

We encourage you to reach out even if your experience doesn't precisely match the job description. Do not worry about picking exactly the right job; we can always explore other options after starting the conversation. Your passion and interests will set you apart, especially if your background or career is unconventional. Join us!