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Product Marketing Manager

Stavvy

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Marketing & Communications, Product

Boston, MA, USA

Posted on Thursday, December 14, 2023

Who we are

Stavvy is transforming how business is conducted remotely by making complex legal and financial transactions easier, safer, and more accessible to all. Whether we are working to enable title companies to facilitate remote closings in a safe way, better connecting lenders with the businesses they use during the home buying process, or building the next set of tools for the platform, Staviators (our employees) are disruptors at heart. Our team is constantly iterating, solving problems, and working together to simplify life's defining moments. If you want to help power the paperless revolution, join us at Stavvy!

Stavvy’s Product Marketing Manager will be our go-to product and competitive expert focused on Mortgage Servicing. You’ll possess deep technical knowledge of our platform and its features, while effortlessly articulating to internal and external audiences how it serves the needs of Stavvy’s ideal customer profile. You’ll be in a starring role managing product launches, from strategy-setting in go-to-market working groups and sizing the addressable market, to creating buzz via targeted and measurable product marketing campaigns. You can’t wait to dig into the competitive landscape and build thoughtful intelligence that distinguishes Stavvy in the Mortgage Servicing marketplace. This role connects the dots between product management, R&D, and sales, and manifests in real-life marketing execution that drives demand and converts prospects into customers. We’ll be dazzled by your product launch prowess, technical intelligence, creative ideas, competitive analysis wizardry, writing chops, hands-on output, and collaborative spirit.

What You'll Do

Champion full-scope product launches that align with Stavvy’s GTM strategy, product release schedule, and demand generation goals
Be an expert on our technology, how it works, and the value it delivers
Develop product marketing plans and messaging that are consumer-focused, creative, and compelling
Participate actively in go-to-market strategy - help qualify market opportunities from a product, messaging, and pricing standpoint
Identify relevant internal constituents and lead meetings with the product organization to align efforts and execute against the product roadmap
Be our go-to expert on buyers - develop and maintain informative buyer personas
Understand our competition inside and out - perform regular analysis and share updates with the organization to raise competitive awareness
Identify and understand all customers, their needs, and how Stavvy supports them - identify and facilitate opportunities for customer case studies
Be a product spokesperson responsible for demonstrating the Stavvy product in videos, webinars, and demos
Create and review product-infused content, including but not limited to website pages, blogs, social media, sales and marketing emails, downloadables, video, sales enablement, and presentations
Utilize design tools and/or engage with freelancers to create product graphics, videos, and images that support marketing and sales initiatives
Support product-related media outreach and partnership initiatives
Report on product marketing KPIs, work with Operations on budget, and assist in the management of vendors

Who You Are

5+ years of B2B product marketing experience, preferably at a SaaS company or technology startup
The author of impressive product marketing strategy docs, content, and competitive analysis that you’ll walk us through as part of the interview process
A strategic thinker and detail-oriented doer who can work with minimal direction
Proven track record of working cross-functionally and with remote teams
Excellent verbal and written communicator
Experience with marketing automation a must (HubSpot preferred)
Willingness to roll up your (metaphorical and physical) sleeves and dive head first into the mix
Ability to thrive in a fast-paced environment, navigate starts and stops, and wear multiple hats
Experience in (or understanding of) the mortgage industry is a plus but not a requirement

What We Offer

Fully Covered Medical Insurance
Dental and Vision Insurance
Equity
Unlimited PTO
Paid Holidays
401K
Office centrally located in Boston’s financial district
Paid Parental, Medical & Military Leave
Monthly $100.00 employee lifestyle stipend
Competitive salary and generous stock options
Core values-based leadership
Endless opportunities to learn and take on new responsibilities in a fast-paced, growth-mode startup

Compensation Education

Stavvy is committed to competitive and equitable pay for all Stavviators. The listed pay range for this role is a good faith estimate of the hiring range for this position. Compensation offered will be determined based on several factors including an individual’s experience, qualifications, and geographic location.
The Boston based range for this full time position is $100,000 - $150,000.

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Stavvy is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.