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Product Marketing Manager

Stavvy

Stavvy

Marketing & Communications, Product
Boston, MA, USA
Posted on Thursday, December 14, 2023
Who we are
Stavvy is transforming how business is conducted remotely by making complex legal and financial transactions easier, safer, and more accessible to all. Whether we are working to enable title companies to facilitate remote closings in a safe way, better connecting lenders with the businesses they use during the home buying process, or building the next set of tools for the platform, Staviators (our employees) are disruptors at heart. Our team is constantly iterating, solving problems, and working together to simplify life's defining moments. If you want to help power the paperless revolution, join us at Stavvy!
Stavvy’s Product Marketing Manager will be our go-to product and competitive expert focused on Mortgage Servicing. You’ll possess deep technical knowledge of our platform and its features, while effortlessly articulating to internal and external audiences how it serves the needs of Stavvy’s ideal customer profile. You’ll be in a starring role managing product launches, from strategy-setting in go-to-market working groups and sizing the addressable market, to creating buzz via targeted and measurable product marketing campaigns. You can’t wait to dig into the competitive landscape and build thoughtful intelligence that distinguishes Stavvy in the Mortgage Servicing marketplace. This role connects the dots between product management, R&D, and sales, and manifests in real-life marketing execution that drives demand and converts prospects into customers. We’ll be dazzled by your product launch prowess, technical intelligence, creative ideas, competitive analysis wizardry, writing chops, hands-on output, and collaborative spirit.

What You'll Do

  • Champion full-scope product launches that align with Stavvy’s GTM strategy, product release schedule, and demand generation goals
  • Be an expert on our technology, how it works, and the value it delivers
  • Develop product marketing plans and messaging that are consumer-focused, creative, and compelling
  • Participate actively in go-to-market strategy - help qualify market opportunities from a product, messaging, and pricing standpoint
  • Identify relevant internal constituents and lead meetings with the product organization to align efforts and execute against the product roadmap
  • Be our go-to expert on buyers - develop and maintain informative buyer personas
  • Understand our competition inside and out - perform regular analysis and share updates with the organization to raise competitive awareness
  • Identify and understand all customers, their needs, and how Stavvy supports them - identify and facilitate opportunities for customer case studies
  • Be a product spokesperson responsible for demonstrating the Stavvy product in videos, webinars, and demos
  • Create and review product-infused content, including but not limited to website pages, blogs, social media, sales and marketing emails, downloadables, video, sales enablement, and presentations
  • Utilize design tools and/or engage with freelancers to create product graphics, videos, and images that support marketing and sales initiatives
  • Support product-related media outreach and partnership initiatives
  • Report on product marketing KPIs, work with Operations on budget, and assist in the management of vendors

Who You Are

  • 5+ years of B2B product marketing experience, preferably at a SaaS company or technology startup
  • The author of impressive product marketing strategy docs, content, and competitive analysis that you’ll walk us through as part of the interview process
  • A strategic thinker and detail-oriented doer who can work with minimal direction
  • Proven track record of working cross-functionally and with remote teams
  • Excellent verbal and written communicator
  • Experience with marketing automation a must (HubSpot preferred)
  • Willingness to roll up your (metaphorical and physical) sleeves and dive head first into the mix
  • Ability to thrive in a fast-paced environment, navigate starts and stops, and wear multiple hats
  • Experience in (or understanding of) the mortgage industry is a plus but not a requirement

What We Offer

  • Fully Covered Medical Insurance
  • Dental and Vision Insurance
  • Equity
  • Unlimited PTO
  • Paid Holidays
  • 401K
  • Office centrally located in Boston’s financial district
  • Paid Parental, Medical & Military Leave
  • Monthly $100.00 employee lifestyle stipend
  • Competitive salary and generous stock options
  • Core values-based leadership
  • Endless opportunities to learn and take on new responsibilities in a fast-paced, growth-mode startup
If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Stavvy is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.