Demand Generation Marketing Manager
Stavvy
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See open jobs at Stavvy.See open jobs similar to "Demand Generation Marketing Manager" Alumni Ventures.Marketing & Communications, Sales & Business Development
Boston, MA, USA
Posted on Wednesday, May 24, 2023
Who we are
Stavvy is transforming how business is conducted remotely by making complex legal and financial transactions easier, safer, and more accessible to all. Whether we are working to enable title companies to facilitate remote closings in a safe way, better connecting lenders with the businesses they use during the home buying process, or building the next set of tools for the platform, Stavviators (our employees) are disruptors at heart. Our team is constantly iterating, solving problems, and working together to simplify life's defining moments. If you want to help power the paperless revolution, join us at Stavvy!
In this Demand Generation Marketing Manager role, you will be an integral part of the Marketing team, responsible for building and managing multi-channel marketing campaigns. You are a strategic visionary for demand generation and can create differentiation of the Stavvy brand. You possess a deep understanding of what makes an effective marketing campaign, how to message it across the marketing mix, and which integrated activities will drive results.
What You'll Do
- Own, develop, and execute against a demand generation strategy that aligns with corporate goals and go-to-market strategy to grow pipeline
- Execute pipeline-generating campaigns and programs across inbound and outbound channels (email, website, paid search, paid social, advertising, memberships, sponsorships, events, webinars, etc.)
- Develop clear and measurable goals, report on progress, and optimize regularly
- Manage a budget, provide MQL forecasting against planned spend to executive leadership
- Define and execute against an ABM strategy that targets priority accounts
- Work with cross-functional marketing team to ensure alignment on go-to-market strategy and execution
- Collaborate with cross-functional teams to create reporting, summarize results, and communicate to leadership
- Partner with Sales to align on go-to-market strategy, goals, and key lead generation programs and campaigns and deliver results
Who You Are
- Prior experience building and managing multi-channel marketing campaigns
- B2B tech experience building campaign strategy and executing on marketing mix (webinars, podcasts, events, email, social, PPC, etc.)
- Ability to build a creative marketing plan, execute on the plan, and forecast results
- Experience with Account Based Marketing and the tools and platforms associated with it
- Reporting and measurement capability (both qualitative and quantitative) to illustrate marketing performance and impact on the business
- Experience with PPC, display, and paid social advertising as part of a comprehensive marketing campaign
- Experience with marketing automation software - HubSpot highly preferred
- Comfortable managing vendors and agencies to minimize spend while maximizing results
- Ability to have a highly collaborative relationship with the Revenue Operations and the Sales teams
What We Offer
- Fully Covered Medical Insurance
- Dental and Vision Insurance
- Equity
- Unlimited PTO
- Paid Holidays
- 401K
- Office centrally located in Boston’s financial district
- Paid Parental, Medical & Military Leave
- Monthly $100.00 employee lifestyle stipend
- Competitive salary and generous stock options
- Core values-based leadership
- Endless opportunities to learn and take on new responsibilities in a fast-paced, growth-mode startup
If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Stavvy is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.
This job is no longer accepting applications
See open jobs at Stavvy.See open jobs similar to "Demand Generation Marketing Manager" Alumni Ventures.