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Marketing Automation Manager

Stavvy

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See open jobs at Stavvy.See open jobs similar to "Marketing Automation Manager" Alumni Ventures.

Marketing & Communications

Boston, MA, USA

Posted on Saturday, February 18, 2023

Who We Are

Stavvy is transforming how business is conducted remotely by making complex legal and financial transactions easier, safer, and more accessible to all. Whether we are working to enable title companies to facilitate remote closings in a safe way, better connecting lenders with the businesses they use during the home buying process, or building the next set of tools for the platform, Stavviators (our employees) are disruptors at heart. Our team is constantly iterating, solving problems, and working together to simplify life's defining moments. If you want to help power the paperless revolution, join us at Stavvy!

In this Marketing Automation Manager role, you will be an integral part of the Revenue Operations team responsible for managing our CRM database (HubSpot) and all email communications to drive conversion and customer engagement.

What You'll Do

Manage HubSpot database, implement data hygiene processes, and maintain positive email health
Own, assess, and document approaches to lead scoring, contact segmentation, and personalization
Create and maintain relevant HubSpot and ZoomInfo workflows
Build, write, maintain, and optimize all email communications, including lead nurture series, customer campaigns, newsletters, and product updates
Drive overall email strategy, consistently evaluate and re-evaluate to ensure it is evolving with the needs of the business
Establish email and database KPIs, set up appropriate tagging/tracking, monitor performance, implement regular A/B tests, and make data-driven optimization recommendations
Partner with Marketing, Sales, and Customer Success teams on company-wide initiatives to drive qualified leads and customer engagement

Who You Are

3 years of relevant automation/lifecycle marketing experience
HubSpot experience is required
Working knowledge of HTML/CSS preferred
Experience owning and implementing an A/B testing strategy preferred
Detail-oriented
Analytical, data-driven
Strong writing and proofreading skills
Ability to manage competing priorities effectively
Adaptable team player

What We Offer

Fully Covered Medical Insurance
Dental and Vision Insurance
Equity
Unlimited PTO
Paid Holidays
401K
Office centrally located in Boston’s financial district
Paid Parental, Medical & Military Leave
Monthly $100.00 employee lifestyle stipend
Competitive salary and generous stock options
Core values-based leadership
Endless opportunities to learn and take on new responsibilities in a fast-paced, growth-mode startup

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Stavvy is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.