Product Marketing Manager
Snappr
Marketing & Communications, Product
San Francisco, CA, USA
Posted on Sep 26, 2024
About Snappr
Snappr is reshaping the way the world creates and accesses visual content, making it easy to book top photographers and manage photo editing through a straightforward online platform. Available in over 250 cities, we connect photographers with businesses and individuals through an artificial intelligence-based marketplace.
Snappr simplifies professional photography with tools that streamline everything from booking to portfolio management, making it more accessible and creative for users everywhere. We’re innovating the future of visual content creation, creating novel AI-generated images that allow users to effortlessly produce genuine, high-quality images.
About The Role
We are looking for a versatile Product Marketer to communicate our newest product offerings against the perceived competition and to educate our ICPs on why to prioritize them.
If you're a people person, a storyteller and if you thrive on the energy from your audience (a public speaker), you'll be set up for success.
But it doesn't end there - to be truly successful, you'll need to have strong analytical skills too, to autonomously uncover insights that drive campaigns and experiments.
What you'll do
- Interview customers and buyers and collect insight that drives experiments
- Conduct competitive market research and then turn that research into a winning strategy
- Research and define market segmentation (ICP, audiences)
- Build, host and manage a weekly live workshop - educate a community of businesses by offering advice, vision, pain points & solutions and other information - all from Snappr's unique vantage point of hundreds of customers
- Write and design product functionality and use cases, benefit-driven features, case studies and testimonials, and drive distribution to all placements
- Position Snappr as a category leader and perfect the value proposition
- Work closely with product management, sales, and marketing teams to collaborate on learnings and improve GTM communication and product features
You're an ideal fit if:
- You have experience at earlier stage (Series A to C) startups.
- You have focused mostly on B2B product marketing (as opposed to B2C).
- You have 5+ years experience leading product marketing at a product-led startup.
- You have experience crafting compelling, value-driven product messaging and positioning and creating product & content marketing collateral.
- You have experience conducting user research and writing insight on your own.
- You know your way around tools like Canva, Figma, and Webflow.
- You feel comfortable speaking in public and bringing together a community of businesses.
- You are a storyteller and you can simplify complex concepts into compelling stories.
- You have experience with project management tools like Asana, Notion, and Trello.
- You want to work closely with the CEO to shape our brand and value proposition.
- You love being scrappy, rolling up your sleeves, and trying new things.
Bonus points if:
- You have run a podcast or hosted virtual events before.
- You have experience with survey/NPS tools like SurveyMonkey.
- You’re a former founder.