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Search Engine Marketing Manager

Snappr

Snappr

Marketing & Communications
Manila, Philippines
Posted on Saturday, June 15, 2024
At Snappr, we're changing the world by making amazing photography accessible to everyone. We take on complex problems so that photographers, consumers and businesses can connect in more than 200 cities around the world to create and access beautiful photos.
We welcome people from all backgrounds who seek the opportunity to build a future where people can capture their special memories easily and affordably. If you have the drive, passion, and collaborative spirit to work with us, let’s revolutionize photography together.
About the role:
Snappr’s marketing is growing like crazy and we need an experienced senior SEM manager to help manage, optimize, and grow our existing SEM accounts. We are looking for a specialist who knows Google Ads like the back of their hand. You will be managing ads that will target both self-service type customers - families, individuals, and small businesses - as well as ads targeting large enterprise companies looking for image and photography services.
Snappr is looking to build the world’s largest visual content platform and become the next $100B dollar company that provides visual content and photography for both personal use and business use.
This is not a team manager position and you will not be managing junior team members.

What you'll do:

  • Run the day-to-day activities of managing our Google Ads accounts – including reporting, testing, optimization, and growing the accounts.
  • Research, learn, and test new betas and technologies that Google is releasing for Google Ads.
  • Develop growth strategies and increase conversions, sales, and revenue generated from PPC ads.
  • Coordinate with our graphic designers and social media team to create fresh new display and YouTube ads for both self-service and enterprise-focused ads.
  • Improve ad copy and landing page performance over time which includes creating and testing new copy as well as optimizing landing page conversion rates.

What you'll need:

  • 4+ years of SEM management experience
  • 2+ years at an agency is a plus
  • Deep understanding of search campaigns. You are perfectly comfortable building accounts from scratch as well as optimizing existing accounts.
  • Deep understanding of conversion tracking. You know the pros and cons of pixel tracking vs session tracking and can create attribution models.
  • Deep understanding of website analytics platforms such as Google Analytics and Mixpanel.
  • You can create reports on how the SEM accounts are performing and be able to create segmentation for reporting. These are examples of some of the reporting segmentations you will need to provide:
  • a. Brand search, nonbrand search, display remarketing, display prospecting, YouTube remarketing, YouTube prospecting.
  • b. Enterprise vs self-service, business vs non-business.

Job Benefits:

  • Competitive Salary
  • HMO (w/ two dependents covered by the company)
  • Great workspace in Ortigas CBD
About the team:
Snappr is the largest on-demand marketplace for professional photography in the world. We are a team of driven, entrepreneurial individuals who are redefining photography everywhere. This is an awesome opportunity to be at the ground level of a rapidly growing product and to have a meaningful impact on its growth. The end result of everything you'll do at Snappr is more people capturing more of their most precious life moments. Our rocket ship has a seat open just for you.