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B2B Partner Marketing Manager

Ridepanda

Ridepanda

Marketing & Communications
San Francisco, CA, USA · Seattle, WA, USA
Posted on Thursday, May 11, 2023

Company Description:

We are a rapidly expanding startup that is transforming the urban transportation landscape. Our goal is to make sustainable transportation options accessible and convenient for everyone, while also reducing carbon emissions and enhancing the quality of life in cities. Through our comprehensive subscription model, we provide companies with electric bikes, electric scooters, and traditional bikes as employee benefits, allowing their employees to commute and move around the city.

Job Description:

We're seeking a B2B Partner Marketing Manager to collaborate with our employer partners and increase adoption of our service to all their employees. As the B2B Partner Marketing Manager, you'll have the unique opportunity to establish and shape our partner marketing function from the ground up. You'll define our partner marketing direction, craft innovative marketing programs, and execute strategies to differentiate us in a competitive market.

Responsibilities:

  • Collaborate with employer partners to develop and execute creative marketing strategies that drive employee adoption
  • Develop and manage a content strategy that engages target audiences across channels
  • Support, ideate, and execute lead generation programs across multiple channels, including paid advertising, social media, SEO, and email marketing
  • Identify and develop partnerships with key influencers and organizations to increase brand awareness and drive traffic to our website
  • Plan and execute events and activations at partner locations that generate buzz and leads
  • Develop and manage field marketing initiatives to build brand awareness in local markets
  • Support local Pandahubs as it pertains to marketing and field events
  • Develop and manage ongoing communications targeted to employees
  • Define and develop employee personas to ensure targeted and effective marketing across channels
  • Collaborate with internal marketing and sales teams to ensure consistent messaging and alignment with overall marketing strategy

Requirements:

  • 5+ years of B2B partner marketing experience with a track record of developing and executing successful marketing strategies
  • Startup experience and ability to thrive in a fast-paced, dynamic environment
  • Strong understanding of partner marketing strategy, content marketing, lead generation, social media, and SEO best practices
  • Excellent communication skills and ability to collaborate cross-functionally
  • Mobility industry experience a plus, but not required

Pay and Benefits:

  • Salary range $75 to $110k depending on background and experience
  • Employer-covered healthcare, including medical insurance with 100% premium coverage
  • 401k plan without match
  • Unlimited paid time off to prioritize well-being and work-life balance
  • Flexible work arrangements to accommodate individual schedules and priorities
  • Inclusive and diverse workplace culture that values all employees' unique perspectives and talents

Location: Remote, with preference for San Francisco Bay Area, Seattle, or NYC.

We're committed to supporting our employees' overall well-being and success, and we believe our benefits package reflects that commitment.

If you're excited about shaping the future of our partner marketing efforts in a fast-growing startup environment, we encourage you to apply. As we expand, you'll have the opportunity to build and lead a partner marketing function that defines the trajectory of our brand.

More About Ridepanda:

We are a climate tech company that provides employers with a full-service micromobility benefits platform. We are a small passionate team with a collaborative product-building process and an eye for building useful, scalable technology. Our aim is to help the next million people fall in love with bikes, e-bikes, and e-scooters through our subscription program, made accessible by company and government subsidies.

As a company we value:

  • Cross-functional collaboration
  • Wonderful user experiences
  • Sustainability
  • Physical safety on the streets
  • Emotional safety in the workplace

Employers and governments love us because we help them:

  • Reduce their scope 3 emissions
  • Meet clean air regulations
  • Reduce costs
  • Offer flexible hybrid commute options
  • Retain talent
  • Enhance health and wellness programs

Ridepanda is committed to providing equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected status under applicable law. We do not discriminate in hiring, promotion, compensation, or any other aspect of employment on the basis of any of the above-mentioned characteristics. We value diversity and inclusivity in our workplace and seek to create a welcoming and respectful environment for all employees.