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Senior Creative Strategist

Quince

Quince

United States · Remote
Posted on Thursday, May 23, 2024
OUR STORY
Quince was started to challenge the existing idea that nice things should cost a lot. Our mission was simple: create an item of equal or greater quality than the leading luxury brands and sell them at a much lower price.
OUR VALUES
EVERYONE SHOULD BE ABLE TO AFFORD NICE THINGS. Quality shouldn’t be a luxury. We’re proud of our mission to bring the world’s highest quality goods to people at affordable prices.
QUALITY IS MORE THAN MATERIALS. True quality is a combination of premium materials and high production standards.
WE FOCUS ON THE ESSENTIALS. From the perfect crewneck sweater to hotel quality sheets, we're all about high quality essentials that bring enjoyment to daily life.
WE’RE INNOVATING TO MAKE UNREAL PRICES A REALITY. Our uniquely developed factory-direct model lets us offer exceptionally high quality goods for much lower prices than our competitors.
ALWAYS A BETTER DEAL. We believe in real price transparency, for both our customers and factory partners. This way, everyone gets a better deal.
FAIR FACTORIES. We are committed to working with factories that meet the global standards for workplace safety and wage fairness.
OUR TEAM AND SUCCESS
Quince is a retail and technology company co-founded by a team that has extensive experience in retail, technology and building early stage companies. You’ll work with a team of world-class talent from Stanford GSB, Wish.com, D.E. Shaw, Stitch Fix, Urban Outfitters, Wayfair, McKinsey, Nike etc.
THE IDEAL CANDIDATE
The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes. The candidate is energized by solving complex business problems and consistently effective in making high-judgment decisions at rapid pace amidst the frequent ambiguity that comes with charting a course of action with no precedent. Moreover, the ideal candidate is energized by an environment where strategy, innovation and decision-making are intentionally distributed, where candor, speed and data are highly valued and colleagues at all levels hold each other to unusually high standards on behalf of Quince customers.
The Creative Strategist will work closely with the Director of Creative Strategy to brief a team of skilled graphic designers to create visually compelling, on-brand marketing assets and campaigns. Your focus will be on optimizing performance marketing initiatives across various social media channels. You will work closely with the marketing team, collaborating to deliver creative solutions that drive customer engagement, loyalty, and ultimately, conversions.

Responsibilities

  • With oversight from the Director of Creative Strategy, you will create performance ads that convert to client revenue growth and new customer acquisition by:
  • Utilizing data, research, and creative insights to formulate effective creative strategy
  • Analyzing data in platforms like Meta Ads Manager and TikTok Ads Manager
  • Performing consumer, product, and competitor research
  • Identifying effective concepts/trends in the social media ecosystem
  • Participating in brainstorms with creative team
  • Collaborating with Graphic Design, Brand, and Strategy leadership to produce performance-driven ad creative
  • Writing briefs and copy for video and static image ads for use in static image ads primarily in social media
  • Ensuring that all work reflects the brand's identity, style, and tone consistently
  • Giving feedback that aligns to the creative strategy of the ad
  • Executing on feedback given by the Director of Creative Strategy
  • Contribute to shoot briefs that allow for successful capture of branded visual assets
  • Analyzing the results of creative tests and utilizing this analysis to iterate
  • Conducting A/B tests to identify high-performing design variations and optimize creatives accordingly
  • Utilize data-driven insights and performance metrics to refine design elements for continuous improvement

Requirements

  • Minimum educational level: Bachelor’s degree
  • Minimum of 3 years of relevant creative & marketing experience
  • Paid social or Direct Response experience
  • Able to learn from examples and quickly execute new skills
  • Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
  • Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
  • Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
  • Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
  • Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
  • Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
  • Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices
Quince seeks to build high-performing teams of people from various experiences and backgrounds who can collectively push our company into new realms. We seek a diverse pool of applicants and consider all qualified candidates regardless of race, ancestry, color, gender identity or expression, sexual orientation, religion, national origin, citizenship, disability, Veteran status, marital status, or any other protected status. If you have a special need or disability that requires accommodation, please let us know.
Security Advisory: Beware of Frauds
At Quince, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Quince emphasizes legitimate recruitment practices. Initial communication is primarily via official Quince email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Google Meets or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.