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Retention Marketing Manager

Quince

Quince

Marketing & Communications
San Francisco, CA, USA · Remote
Posted on Thursday, March 28, 2024
OUR STORY
Quince was started to challenge the existing idea that nice things should cost a lot. Our mission was simple: create an item of equal or greater quality than the leading luxury brands and sell them at a much lower price.
OUR VALUES
EVERYONE SHOULD BE ABLE TO AFFORD NICE THINGS. Quality shouldn’t be a luxury. We’re proud of our mission to bring the world’s highest quality goods to people at affordable prices.
QUALITY IS MORE THAN MATERIALS. True quality is a combination of premium materials and high production standards.
WE FOCUS ON THE ESSENTIALS. From the perfect crewneck sweater to hotel quality sheets, we're all about high quality essentials that bring enjoyment to daily life.
WE’RE INNOVATING TO MAKE UNREAL PRICES A REALITY. Our uniquely developed factory-direct model lets us offer exceptionally high quality goods for much lower prices than our competitors.
ALWAYS A BETTER DEAL. We believe in real price transparency, for both our customers and factory partners. This way, everyone gets a better deal.
FAIR FACTORIES. We are committed to working with factories that meet the global standards for workplace safety and wage fairness.
OUR TEAM AND SUCCESS
Quince is a retail and technology company co-founded by a team that has extensive experience in retail, technology and building early stage companies. You’ll work with a team of world-class talent from Stanford GSB, Wish.com, D.E. Shaw, Stitch Fix, Urban Outfitters, Wayfair, McKinsey, Nike etc.
THE IDEAL CANDIDATE
The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes. The candidate is energized by solving complex business problems and consistently effective in making high-judgment decisions at rapid pace amidst the frequent ambiguity that comes with charting a course of action with no precedent. Moreover, the ideal candidate is energized by an environment where strategy, innovation and decision-making are intentionally distributed, where candor, speed and data are highly valued and colleagues at all levels hold each other to unusually high standards on behalf of Quince customers.
As Retention Marketing Manager you will play a critical role in helping Quince achieve its growth goals by activating our existing customer base through email and SMS campaign strategy. You will work closely with merchandising, design, and brand marketing to develop a communication calendar that highlights key product launches, brand moments, and curate messaging that gets Quince customers to purchase across the entire catalog.

Responsibilities

  • Drive the email/SMS campaign calendar, ideating on ways to position quince products and continuously test messaging to improve performance
  • Align with the merchandising team to highlight key product launches and plan around stock levels
  • Work with the creative and brand teams to develop beautifully designed and compelling messaging that adds value for the customer
  • Own the creation and optimization of of all campaigns to ensure beautiful, consistent design and on-brand copy
  • Own merchandising strategy of all email & SMS campaigns to balance product discovery with performance and revenue
  • Set up a multitude of email & SMS tests to drive statistically significant improvements in CTR and revenue
  • Work with the data science and data engineering teams to enhance our usage of Iterable, creating personalized messaging for each customer to drive repeat purchases and LTV
  • Design a best in class segmentation strategy using demographic data, purchase history, customer engagement and more - create unique marketing calendars to drive relevant messaging for each segment
  • Own collection of zero and 3rd party demographic data and partner with data engineering to integrate into our CDP
  • Work with data science to develop and implement product recommendations in emails to be deployed to millions of customers with each campaign
  • Work with data science team to reveal drivers of high LTV and repeat purchase, and develop strategies to reinforce and apply those insights across the customer database

Desired Skills

  • Experience running an email marketing and SMS program to sizable customer base required
  • Understanding of creative best practices for email design and copy
  • Experience working with dynamic HTML email templates
  • Understanding of how to architect statistically significant A/B tests
  • Highly organized and able to drive cross functional alignment through clear and consistent communication
  • Detail oriented and able to spot even the smallest anomalies or mistakes
  • Analytical and data driven with demonstrated ability to work with large data sets
  • Ability to manage competing priorities and requests coming from across the organization while maintaining excellent relationships
  • Iterable, Attentive and ecommerce experience highly preferred
  • Deep knowledge of trends in fashion or home goods highly preferred
  • Ability to code and manipulate email templates highly preferred
Quince seeks to build high-performing teams of people from various experiences and backgrounds who can collectively push our company into new realms. We seek a diverse pool of applicants and consider all qualified candidates regardless of race, ancestry, color, gender identity or expression, sexual orientation, religion, national origin, citizenship, disability, Veteran status, marital status, or any other protected status. If you have a special need or disability that requires accommodation, please let us know.
Security Advisory: Beware of Frauds
At Quince, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Quince emphasizes legitimate recruitment practices. Initial communication is primarily via official Quince email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Google Meets or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.