Jobs at Alumni Ventures Portfolio Companies


Field Sales Associate - LA

Prime Roots

Prime Roots

Sales & Business Development
Los Angeles, CA, USA
Posted on Thursday, February 1, 2024

About Us

Prime Roots is on a mission to provide a better cut of meat for every type of eater. Prime Roots is able to replicate the taste and texture of meat without any of the environmental costs of animal proteins. Prime Roots is focused on the deli counter bringing plant-based deli classics to the masses. The work of the team has been featured in the Wall Street Journal, New York Times, Fast Company, and Food & Wine. Prime Roots is headquartered in Berkeley, CA, and backed by the same investors as Blue Bottle Coffee and Sweetgreen.

We are looking for a driven Los Angeles Field Sales Associate. This role is expected to be actively selling on the ground to accounts on a daily basis in LA.


  • Run the entire sales process independently while collaborating efficiently with team members
  • Pitch, sample and close accounts
  • Collaborate with marketing and partnerships team to provide customer support program and merchandising to accounts
  • Run in-store demos and merchandising and samplings
  • Maintain good relationships with distribution partner contacts and other in-market partners
  • Build and maintain relationships with local retailers and restaurants
  • Create regional sales plans and quotas in alignment with business objectives
  • Report on regional sales results
  • Work across channels with a specific emphasis on deli in Los Angeles