Field Marketing (tradeshow) Coordinator
OpenGov
Marketing & Communications
Chicago, IL, USA
Posted on Friday, March 22, 2024
Job Summary:
The Field Marketing Coordinator will be part of a dynamic marketing team that delivers innovative event experiences that drive our growth efforts. This person owns the success of each event they plan and plays a crucial role in planning trade shows, organizing the annual customer conference, and collaborating on integrated marketing campaigns. This is a unique opportunity to contribute to the growth and success of a rapidly expanding govtech company
Responsibilities:
- Plan and manage field marketing events to engage prospects, customers, and partners—generating viable sales leads and driving pipeline growth
- Serve as point person for OpenGov’s booth experience at regional and national tradeshows–deciding which resources are needed, prepping on-site staff, ensuring brand compliance, and delivering results that align with marketing goals
- Learn OpenGov product suites to effectively represent them to prospects and customers via high-level demos and in-booth conversations
- Ensure booth staff are enabled on market dynamics, target audience, and key messaging to effectively position our products and solutions at each event
- Use marketing automation and CRM software to track and analyze event campaign performance, measure ROI, and optimize field marketing strategy
- Provide regular reporting and insights on field marketing activities and results, making recommendations to guide campaign plans
- Assist with planning the annual customer conference–including promotion, registration, customer and vendor correspondence, and on-site logistics
- Collaborate with the marketing team to create compelling promotional materials–ensuring alignment with corporate branding guidelines and initiatives.
- Build and maintain annual events calendar, timelines, and processes to ensure all tasks are completed on time and within budget.
- Travel to event locations as needed to oversee onsite execution and represent OpenGov professionally.
Requirements and Preferred Experience:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1-2 years of experience supporting trade shows and/or events
- Self-motivated and able to adapt to a dynamic work environment
- Proven ability to build and maintain relationships with internal teams, external partners, and vendors
- Creative thinker with a strategic mindset and problem-solving abilities.
- Keen attention to detail with proficiency in managing multiple projects simultaneously.
- Excellent written, verbal, organizational, and interpersonal skills
- Working knowledge of the following systems: Google Suite, Excel, and PowerPoint, and experience using Marketo & Salesforce preferred
- Willingness to travel occasionally and work flexible hours as needed to support event activities.