Lifecycle Marketing Manager
Mindset Health
Marketing & Communications
Melbourne, VIC, Australia
AUD 110k-125k / year
Posted on Apr 23, 2025
At Mindset Health, we’re not just building digital therapeutics – we’re reshaping the future of healthcare. Our mission is bold: to empower a billion people to unlock the full potential of their mind to improve their health.
Our science-backed digital programs help people manage conditions like IBS, menopause, and anxiety — proving that technology can deliver life-changing health outcomes at global scale. We’re already helping hundreds of thousands of people around the world feel better, and we’re just getting started.
We’re looking for a Lifecycle Marketing Manager to take our email and CRM game to the next level — someone who’s ready to take full ownership of our email marketing, and thrives on building sophisticated, data-driven journeys that drive user activation, engagement, and referral growth.
About the Role
This is a mid-senior level role with full ownership: you’ll develop, execute, and continuously optimise our lifecycle marketing strategy across practitioners and consumers. If you’ve built journeys where customer touchpoints are mapped in fine detail and conversion rates are obsessed over — you’ll feel right at home.
Our team follows a hybrid model working out of our office in Cremorne, so we’d love to see applications from those based in (or willing to relocate to) Melbourne.
Our team follows a hybrid model working out of our office in Cremorne, so we’d love to see applications from those based in (or willing to relocate to) Melbourne.
- Department
- Marketing
- Employment Type
- Full Time
- Location
- Melbourne
- Workplace type
- Hybrid
- Compensation
- $110,000 - $125,000 / year
- Reporting To
- Head of Marketing
Key Responsibilities
- Own and execute the full lifecycle email strategy across both healthcare practitioners and consumers
- Build automated onboarding, engagement, and referral journeys that educate and motivate
- Collaborate with Content, Growth, and Product teams to create consistent, high-impact messaging
- Write compelling emails that reflect the brand and resonate with both healthcare professionals and consumers
- Use HubSpot and Vero to build, test, and optimise campaigns end-to-end
- Dive into data to track performance, identify insights, and drive continuous improvement
- Create segmentation strategies that personalise user experiences and increase impact
- Develop documentation and templates to support consistency and scale
- Stay across trends in lifecycle marketing, automation, and AI-enhanced workflows
Skills, Knowledge and Expertise
- 4–5+ years in email marketing or CRM/lifecycle marketing roles
- Strong experience building and managing journeys in HubSpot (Vero experience a plus)
- End-to-end ownership across planning, writing, execution, and optimisation
- Comfort in complex B2B and B2C environments (health, insurance, energy, or finance experience ideal)
- A strategic thinker with strong writing skills and a sharp eye for audience needs
- Analytical and data-literate — you love digging into performance metrics and acting on them
- Comfortable moving fast, experimenting, and making things better with every iteration
- Familiarity with AI tools to enhance marketing workflows and content development
- A collaborative mindset and the ability to work cross-functionally with multiple teams
Why join Mindset Health?
- Impact That Matters: You’ll help us connect practitioners and patients with support that improves lives.
- Autonomy & Ownership: This is your lane to own, build, and evolve.
- Growth-Minded Culture: Work with curious, kind, and smart people who love learning.
- Human-Centered Perks: Competitive salary, equity options, healthcare & wellbeing support, generous parental leave, menstrual & menopause leave, and tailored L&D.
We actively encourage applications from people of all backgrounds, genders, ethnicities, abilities, and identities. We want our team to reflect the world we’re serving.
Ready to build journeys that genuinely make people feel better? Apply now to join a team that’s changing lives — one lifecycle at a time.
About Mindset Health
We're on a mission to empower a billion people to improve their health with their mind. We're building hypnosis-based digital therapeutics for health conditions & areas like IBS, menopause and smoking cessation.
We're creating the future of healthcare, helping thousands (soon to be millions!) of people manage their health from home, without drugs.
Come join a fast-growing startup helping to make a real impact to peoples lives.
We're creating the future of healthcare, helping thousands (soon to be millions!) of people manage their health from home, without drugs.
Come join a fast-growing startup helping to make a real impact to peoples lives.
Our Hiring Process
Stage 1:
CV Review
Stage 2:
Phone Interview
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