Lily AI is the leader in predictive psychographics for retail e-commerce. Consumer spending online for apparel now accounts for over 27% of all clothing sales. Retailers need to understand each consumer’s emotional context while they are actively shopping. Lily AI combines deep product tagging with deep, real-time psychographic analysis todetermine the active state of mind of each shopper, and turns that into precise and timely recommendations. These recommendations are proven to lead to higher conversions and lower return rates. Lily AI (lilystyle.ai) was founded by two women who believe clothes to reflect how they feel about themselves.