Principal Product Marketing Manager
Jump is the only end-to-end fan experience platform built for sports teams and venues, breaking the mold for what fans can expect at live events.
Jump’s enterprise software enables sports teams and venues to unlock the massive opportunities that come from real relationships with their fans, rethinking the traditional model that hasn’t put the fan experience first.
Founded in 2021 by Marc Lore, Alex Rodriguez, and Jordy Leiser and backed by top venture firms including Forerunner Ventures, Will Ventures, Mastry Ventures, Courtside Ventures, and more, we’re just getting started!
We are a remote first team that grounds our actions and decisions in our core values — begin with trust, bring our all, and blaze a trail. Living our values means that we always assume positive intent, show up with authenticity and empathy, and push the limit of what is possible with our collective creativity.
We’re actively recruiting for smart, tenacious, adaptable, and most importantly kind people to join our team!
Role & Responsibilities:
We are hiring a Principal level Product Marketer who will be responsible for our B2C launch strategy in 2024, rolling out new mobile and web experiences for professional sports teams to create exceptional experiences for their fans. This leader will report to the Chief Product Officer, and will help shape the future success of the company as the category leader in the market.
This leader will work closely with our product, design, and executive teams internally, and collaborate closely with our first sports team clients. This role entails creating an end-to-end launch plan, spanning fan education in product, fan journey mapping from legacy experiences to new ones, outbound communications and advertising campaigns, and experiential marketing in-venue to drive fan awareness and adoption of key features included in the new product launch. To ensure success, this leader will define and track OKRs related to fan awareness, feature adoption, customer migration.
Must have experience:
6+ years experience in product marketing, digital marketing, and experiential marketing
Track record of successfully launching and growing category defining products and features for consumer web/mobile products
Expertise in creating and executing go to market strategies for consumer/digital brands, spanning multiple digital surfaces and communications channels.
Expertise in implementing and managing marketing automation tools
Working knowledge of web/mobile product development, social media management, and public relations
Working knowledge of quantitative and qualitative campaign measurement
Strong creative sensibilities for managing asset creation and QA (visual and written)
Strong project management abilities for go to market planning and execution
Nice to have experience:
Experience in brand marketing for a category defining consumer product
Experience in marketing products that span digital and physical experiences
Experience in event marketing in sports and/or entertainment
Experience in launching net new products, brands, and digital/physical experiences
Attributes that will make you successful in this role:
Passion for work that spans both quantitative analysis and qualitative judgment
High standards and attention to detail in project planning, campaign execution, and asset management.
The ability to build high trust and deeply collaborative relationships with internal/external stakeholders across functions in a deadline-driven environment.
Competitive salary and equity
Flex PTO policy
Generous medical, dental and vision plans
16 weeks paid parental leave for primary and secondary caregivers
$1,000 reimbursement for work-from-home tech setup
Company-paid sustainability subscription to ensure carbon neutrality is maintained for employee activities, such as travel
Compensation is something we don’t want our candidates or employees to worry about. Our goal is to offer competitive salaries that are regularly benchmarked against the market. The core tenants of our compensation philosophy are fairness and transparency.
We have established a standardized leveling framework based on job scope and responsibilities. The compensation package for each level is standard across all roles within a department. This means that every person at a certain level is paid the same as everyone else, regardless of their background, previous compensation, location, or any other factor.
The compensation for this role is $180,000 and includes a generous equity package.
Some candidates may see the requirements and feel unsure that they match all the criteria. We encourage you to apply! There's a good chance you have important skills that we have not stated. We especially encourage members of traditionally underrepresented communities to apply, including women, nonbinary folx, people of color, members of the LGBTQ community, veterans, and people with disabilities. We’re committed to building an inclusive workplace where everyone can bring their authentic self and thrive, and we value the diversity brought by different life experiences.