If you ask us, we’re the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazing fitness experience, but a beautiful human experience - one that’s honest, inclusive, and positive.. Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That’s because it is!

WHY WE NEED YOU

The Content Marketing Manager role will own the thought leadership and content engagement engine for Hydrow across blog, social media, and YouTube. You will build a calendar of key content topics that capitalize on the expertise of our world-class athletes which span disciplines including rowing, strength training, yoga, nutrition, pilates, circuit training, and more. You will write blog articles and coordinate with the video production team who will create and edit assets. Both text and video content will be distributed across numerous channels to drive brand awareness, product consideration, new member sales, and retention.

WHAT YOU’LL ACCOMPLISH

Work cross functionally with Product Marketing, Athletes, Experience (video content production), CRM, eCommerce (website), and other teams to create and manage a content calendar that continues to build Hydrow’s voice in the fitness/wellness space.
Research key content topics where there is a significant audience and Hydrow has the expertise to share knowledge and build brand affinity with consumers.
Write entertaining, insightful, and SEO-optimized long-form content that helps drive organic traffic to the Hydrow website.
Act as the marketing content leader to spearhead the effort to take the experience of working out on a Hydrow rower and communicate the value that the variety of workouts and modalities, on-the-water destinations, and athletes and functional experts, and coaching brings to the experience.
Partner with our Social Media Manager, Website Director, and CRM team to distribute content across channels.
Learn from content performance data to optimize the strategy on a continuous basis.
Own content performance KPIs across engagement, traffic, email capture, and conversion.

WHO YOU ARE

Experience: 4+ years of marketing experience, hands-on exposure to managing social media channels.
Ownership: Impact-driven, self-starter mentality and excitement about growing impactful marketing channels for Hydrow.
Collaboration: You have a strong work ethic and a natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced, and highly-fluid environment
Communication: You have strong collaboration, communication and presentation skills to inform, encourage and implement impactful marketing initiatives
Organization and planning: Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives
Location: Based in the Boston, MA area (preferred).

We know the confidence gap and imposter syndrome can get in the way of meeting exceptional candidates, for that reason if you don't meet 100% of the job description, that's okay! Please don’t hesitate to apply — we’d love to hear from you.

HOW WE WORK

Authentic and Inclusive: We embrace each and every one of our differences and celebrate our diversity. We commit to fostering a space where everyone belongs and is heard.

Nimble with Purpose: We are a fleet of speedy boats, instead of a barge. As pathfinders of positive change, we adapt our focus with ease when our purpose points us in a new direction

Resilient Teammates: We support our Hydrow teammates and members through challenges: technical, personal, or unexpected waves. We overcome the present obstacle and persevere together.

Hydrow is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. Hydrow actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law.

Our team values diversity in experience and backgrounds—we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.

BENEFITS AND PERKS (Full Time Permanent Hydrownauts)

🩺 Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow

👶 6 Months Fully Paid Primary and Secondary Parental Leave

🏖 Unlimited PTO Policy

📚 $150/week Reimbursable for Childcare

🏦 401k

🧘‍♂️ Free Subscription to Headspace

🚣 75% Discount on a Hydrow and Free Membership to the Hydrow App

➕ MORE!

* COVID-19 Vaccination Policy: Hydrow requires anyone working onsite to confirm they are fully vaccinated and boosted against COVID-19 unless a medical or religious accommodation is requested, reviewed, and approved.

By submitting your application, you agree that Hydrow may collect your personal data for recruiting, global organization planning, and related purposes. Hydrow's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Hydrow's use of your personal information.

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