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Sr. Lifecycle Marketing Manager

HopSkipDrive

HopSkipDrive

Marketing & Communications
Remote
Posted on Tuesday, May 14, 2024

Who we are

HopSkipDrive’s mission is to create opportunity for all through mobility. Our innovative, supplemental school transportation solutions are used by over 600 school districts, charter schools, nonprofits, government agencies, as well as busy families to safely and reliably get kids where they need to go.

Student transportation is the largest mass transit system in the U.S. The way kids get to and from school has a direct impact on our kids, families, schools and communities. While school districts spend $28 billion annually on transportation, only 30% of kids get to school on a bus. The current system can no longer meet all the transportation needs of our districts, schools and families — and its shortcomings are causing inequities in educational access that are affecting the welfare of millions of kids each day.

HopSkipDrive is taking a different approach to arranging safe, reliable school transportation that meets needs that aren’t being addressed by the current system, helping to fill gaps and supplement the student transportation options available. We create personalized transportation solutions for the one to the many, and everything in between.

We’re a company with heart

Our partnerships with school districts, child welfare agencies and nonprofits ensure equitable educational access for the most vulnerable populations, including youth in foster care, children experiencing homelessness and students with disabilities.

We understand that the difference between struggle and success can sometimes be as simple as the ability to show up, which is why we’re on a mission to use innovative technology — coupled with operational expertise and new ways of thinking — to help kids reach their full potential by providing a safe, dependable way to get them where they are going.

We’re an awesome place to work

Our company culture has been well-recognized — HopSkipDrive has been named to Fast Company’s Most Innovative Companies list, as well as Best Places to Work lists from Built In LA, Comparably, Inc., and the Los Angeles Business Journal. Comparably also named us a Best Company for Professional Development, as well as to its Best CEO and Best CEOs for Women lists.

We’re growing rapidly

Founded by three moms as a solution to their own transportation challenges, we now operate across over 13 states across the country. We continue to expand at a rapid pace, making the Inc. 5000 list four times, as well as the Deloitte 500 Fast-Growing Technology list. HopSkipDrive has raised $100M in funding to date.

Your role:

We are seeking a dynamic and motivated Senior Lifecycle Marketing Manager to join our innovative team. The selected candidate will play a crucial role in creating successful B2B campaigns and marketing initiatives, developed to maximize business opportunities, increase ride volume and drive revenue growth among our B2B client base. You have a particular passion and deep expertise in developing visual and written content, amplifying it across channels, and continually tracking ROI and linking efforts to business results. You are a B2B-focused lifecycle and growth marketing expert, understanding how to design a campaign and advise on segmenting, targeting, and performance tracking. You have a strong sense of ownership and an entrepreneurial spirit, excited to grow and build within a rapidly growing technology company.

You are excited to jump in and help your teammates, and you’re always thinking of ways to constructively challenge the status quo and improve the business. You are an A+ player who is inspired by the mission we are pursuing and by the opportunity to define a new category in an incredibly fast-moving market. You are excited to bring your best everyday, to learn from those around you and to push hard while contributing to our powerful vision of creating opportunity through mobility.

At HopSkipDrive, we know that to tackle our toughest challenges, we need different approaches, unique perspectives, and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.

What you’ll do:

The Senior Lifecycle Marketing Manager candidate will:

  • Create, manage and optimize multi-channel B2B lifecycle marketing campaigns (email, direct mail, webinar, in-app messaging) that deliver relevant and personalized content to different segments of our client base, including welcome series, drip campaigns, upsell, cross-sell and more to increase customer engagement, satisfaction, product awareness, and revenue
  • Develop and manage customer segmentation and targeting strategies to optimize the B2B customer journey
  • Measure, analyze and report on campaign performance to optimize results and adjust campaign strategies as needed going forward
  • Develop and maintain a testing and experimentation framework to continuously improve B2B campaign performance and customer experience.
  • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform our B2B marketing strategy.
  • Collaborate with cross-functional teams, including Revenue, Customer Experience, Growth and Product to develop integrated B2B marketing campaigns.

What you’ll bring

  • Bachelor’s degree in Marketing, Business, or related field
  • 3-5 years of experience in B2B lifecycle marketing, demand generation, digital marketing, email marketing or a related position with the responsibility of driving revenue, volume or ROI
  • Excellent verbal and written communication skills, and strong prioritization skills
  • Deep knowledge and experience with data measurement, analytics and reporting through platforms including Hubspot, Salesforce, Tableau, and Google Analytics
  • Proficiency with marketing automation and CRM tools, specifically Hubspot and Salesforce
  • Excellent analytical and project management skills
  • Ability to build strong relationships and collaborate with cross-functional teams
  • Relentless attention to detail and impeccable organizational skills to manage multiple projects simultaneously in a fast-paced environment
  • Strong business acumen and a passion for staying abreast of market trends and competitive landscape
  • Self-motivated and proactive mindset with the ability to work both independently and within a team

** This role will be fully remote from a state where we do business AZ, CA, CO, DC, FL, IL, KS, MD, WI, OK, UT, TN, NC, NV, NM, NJ, NY, OR, TX, SC, VA, WA, MO, MI**

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What you will get

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer competitive market comp, flexible vacation, FSA, medical, dental and vision, 401(k), and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is committed to fair and equitable compensation practices. The salary range for this role is $100,000 to $120,000. Final compensation for this role will be determined by several factors such as a candidate’s relevant work experience, skill set and specific work location. The total compensation package for this role also includes equity stock options.


Equal Opportunity Employer

HopSkipDrive is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected class. HopSkipDrive is also proud to operate as a drug-free workplace.