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Social Media and Community Manager

Hey Jane

Hey Jane

Marketing & Communications
New York, NY, USA
Posted on Friday, January 27, 2023
All positions are fully remote from protected states in the eyes of abortion law (CA, CT, DE, IL, MA, NJ, NY)
Hey Jane is healthcare, on your own terms. As the most-trusted virtual clinic offering telemedicine abortion care, we’re proudly putting the power back in people’s hands by providing care that’s private, safe, supportive, accessible, and convenient—for less than half the average in-clinic cost of a medication abortion.
Our innovative Complete Care model utilizes technology for unparalleled layers of support: medical, emotional, and social. Not only do eligible patients get FDA-approved medications delivered to their door, but our experienced clinical care team is always just a call or text away and all of our patients have access to our first-of-its-kind peer-to-peer community forum. Since 2021, Hey Jane has helped more than 15,000 patients get the care they need. And this is only the beginning; soon, we will reimagine care for even more common but underserved treatments, with the ultimate goal of becoming the most trusted healthcare company out there—one that pushes the boundaries of access with convenient, inclusive, and patient-driven care.
We are living through a pivotal moment for abortion access—and Hey Jane is uniquely positioned to help. But only 1 in 4 adults even knows that abortion pills are an option for having a safe, discreet abortion.
We’re looking for a brilliant social media and community manager who can spread awareness and tell the Hey Jane story—with an eye towards the future as we launch new services and expand beyond abortion care to support people wherever they are on their reproductive journey—through social media and our community programs.
Think: A natural storyteller who is fluent in memes, passionate about creating welcoming virtual spaces, and adept at being able to report back on it all—with a knack for making impactful, educational, and extremely viral content in a fast-paced startup setting.

You are:

  • An excellent and enthusiastic communicator with 4+ years experience of creating engaging content and establishing virtual communities for a brand or organization
  • Someone with a proven track record of identifying and leveraging what makes different social media platforms tick: trends, hashtags, functionalities, best practices, partnerships, and platform updates
  • Experienced in following brand and/or messaging guidelines, managing an editorial calendar, and developing an influencer program
  • Results driven with an openness to receiving feedback
  • Independent but reliable when it comes to hitting deadlines and juggling multiple projects
  • An adaptable learner who thrives in a quickly moving startup environment
  • Passionate about abortion and reproductive care—and excited to join a growing team that is changing the face of healthcare as we know it!

You will:

  • Work directly with Hey Jane’s Senior Director of Brand Marketing to develop our overarching owned social media strategy aligned to growth goals and business needs
  • Ideate, develop, design, and create thumb-stopping content about abortion, reproductive care, and more in order to help attract, engage, and grow our audience across social media platforms (TikTok, Instagram, Twitter, LinkedIn, etc.)
  • Build out an influencer program and manage our influencers, contracted content creators, and communities (including the Un-Whisper Network and our campus ambassador program) and ensure that their content is aligned with our brand messaging, identity, and aesthetics
  • Manage, track, and report weekly and monthly performance for all social channels—and be able to identify ways we can quickly pivot and improve as needed
  • Embody the voice of Hey Jane and respond to messages and comments, as well as actively engage with other accounts across all platforms
  • Keep up with the latest social media trends (news, memes, celebrities, music, etc.) and partners (whether it’s influencers, creators, or other organizations) and find brand-right ways to incorporate them into our content
  • Collaborate with the marketing team and other cross-functional partners at Hey Jane
  • Be a thoughtful, visionary storyteller around abortion and reproductive care during this pivotal moment

We've got you covered:

  • $55K-$80K base salary, plus equity
  • Work remotely
  • Unlimited paid time off
  • Medical, dental, vision, and life insurance
  • 401k plan
  • Generous parental leave policy
  • Company sponsored semi-annual retreats and monthly virtual happy hours
  • WFH office stipend
  • Continued learning opportunities
  • Opportunity to collaborate with a bright, growing and diverse team—while making an impact during a historic moment for reproductive access
At Hey Jane, we work towards the vision of having equitable healthcare, changing the status quo, and rebuilding the way people experience healthcare—and bring that same vision to our workplace. We’re an equal opportunity employer committed to building an inclusive environment, and encourage all applicants from every background and life experience.