Senior Email Marketing Specialist
Deako
Marketing & Communications
Washington, USA
Posted on Oct 31, 2024
About Us
Our company is at the forefront of the smart home revolution, creating state-of-the-art software and hardware solutions that enhance the way consumers interact with their homes. Having shipped millions of units, we are committed to innovation and delivering exceptional customer experiences.
Responsibilities:
- Create and execute email marketing lifecycle programs and promotional campaigns that educate and convert homeowners
- Monitor email metrics, analyze campaign performance, and provide insights for improvement
- Manage our subscriber database, ensure compliance with email regulations, and resolve any deliverability challenges
- Develop customer segmentation strategies to deliver personalized, targeted messages
- Work closely with Creative, RevOps, and Inside Sales to create visually engaging email templates and deliver cross-functional marketing campaigns
- Contribute to overall marketing strategies to boost customer acquisition, engagement, retention and revenue
- Develop and implement new digital marketing channels as needed
- Must Haves
- 3+ years experience in email marketing
- Experience with B2C and B2B email marketing strategy and at least one leading email marketing service provider (Hubspot, Braze, Salesforce, etc)
- Strong analytical skills with ability to make data-driven decisions
- Preferred experience with other digital channels (SMS, paid ads, website, app)
- Strong understanding of email best practices, A/B testing, segmentation, and deliverability
- Creative and innovative thinker
- Detail-oriented with strong organizational skills
- Adaptable and able to manage multiple projects simultaneously
Deako Lighting Core Values:
- Driven: We are quick learners, innovators, and endlessly curious. We absorb information from diverse sources to continually refine our approach.
- Focused: We tackle challenges one at a time, prioritizing where we can make the most immediate and impactful difference.
- Transparent: We embrace both successes and setbacks. Innovation is born from problem-solving, and we cultivate a trustworthy environment where all issues can be discussed openly.
- Respectful: We engage respectfully at all times, valuing all contributions and challenging ideas constructively.
- Team-first: Our collective strength fuels our success. We value our community of partners and customers and recognize that our achievements are a result of our collaborative efforts.
- Accountability: Define success, measure results, and hold yourself and your teammates accountable. To reach our full potential as a company and as individuals, we must fully understand our successes and our shortcomings
Benefits Overview:
- Competitive Salary:$80,000-$100,000 annually, commensurate with experience and qualifications.
- Stock Options: Your contribution to Deako’s success is acknowledged with stock options, aligning your interests with company growth.
- Untracked PTO: We believe in work-life balance and trust you to manage your time effectively with untracked paid time off.
- Comprehensive Health Benefits: Enjoy peace of mind with medical, dental, and vision coverage. Protect your future with life insurance and build savings with our 401K plan.