First Marketing Manager
Chef Robotics
Marketing & Communications
San Francisco, CA, USA
Posted on Sunday, March 17, 2024
Until now, Chef has remained quietly in stealth and its team has been almost entirely engineering + customer-related operations. Now, Chef is getting ready to do its first public release. Chef’s mission is to accelerate the advent of intelligent machines in the world and we’d like Chef to be seen as the dominant brand in Robotics/AI.
In this role, you’d be the first marketing hire at Chef; you’d work very closely with the CEO to:
- Do Chef’s public release Help create Chef’s brand as the market leader in food robotics and food manipulation
- Help create Chef’s brand as a leader in Embodied AI
- Help generate brand awareness in the venture capital community
- Help generate brand awareness amongst top engineers in Silicon Valley
- Help generate top-of-funnel leads who may be relevant customers.
Note that this is an individual contributor position but as the first person doing marketing, it’s a generalist role with the expectation that you’d do whatever is needed. But as the marketing team grows, there will be room to expand if you are successful.
Responsibilities
- Help create and lead Chef’s brand and create extremely high brand awareness for the companies among 1) VCs, 2) customers, and 3) engineers.
- Attract strong PR in top popular press publications.
- Attract strong PR in trade journal (food and beverage) publications.
- Lead Chef’s content marketing strategy and write and publish content (blog and written content).
- Secure podcast speaking positions for leaders at the company.
- Maintain and update Chef’s website (Webflow) and use Figma to design wireframes for website
- Lead Chef’s effort to create, write, and design customer case studies.
- Lead Chef’s videography efforts (including traveling to customer sites) to collect interviews for case studies.
- Lead Chef’s trade show efforts. Set up the show, get the booth set up, help set up a demo, and manage the trade show end-to-end.
- Lead Chef’s webinars; organize webinars and do marketing around them.
- Lead efforts to generate top-of-funnel for MQLs
- From time to time, help with doing outbound sales outreach for top of the funnel.
- Lead Chef’s socials and create strong content for them.
- Generally help Chef meet Sales and Revenue goals
Requirements
- Grittiness and ability to be resilient to consistent failure and rejection (especially by journalists)
- Excellent written and verbal communication skills. Strong grammar skills
- 5+ years of product marketing experience in a Robotics, RaaS, SaaS or B2B organization
- Have successfully launched a product before.
- An entrepreneurial and creative mindset with the flexibility to work in a fast-paced, evolving environment and wear multiple hats
- Experience with startups, including demonstrated growth in a SaaS / RaaS B2B product organization
- Experience with Webflow
- Experience with Figma
- Experience with basic videography, photography, and basic editing
- Experience with copywriting that focuses on the value and benefits our product can bring to the daily activities of customers
- Experience with press and PR for trade journals and popular press
- Experience representing products at trade shows and events; experience putting together and executing trade show strategy.
- Experience with developing useful, strong sales enablement content (hands-on) to support sales efforts, partner sales, and multiple target personas (Presentations (ppt, etc), 1-pagers, Technical sales sheets, Video scripting/storyboarding, etc)
- Analytical and research-focused, comfortable using marketing automation tools (Hubspot, etc) to drive content and messaging strategies
- Empathetic, with the ability to connect with customers on multiple levels; strong interviewer
Bonus
- Industry experience in industrial robotics, supply chain, or material handling
Note that this role is 100% onsite in San Francisco at Chef’s HQ.