The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Customer Marketing Manager, you’ll work to:

• Define strategy for customer marketing across channels for our Corporations business
• Drive attach pipeline for our compensation (CTC) and tax products (QSBS) as day-one priorities
• Partner with Product Marketing on establishing and iterating the customer journey for Corporations
• Collaborate across Sales, Product, Customer Success , Business Development, Marketing Ops and internal marketing partners to develop impactful and timely upsell/cross sell campaigns that map to the customer journey and relevant personas
• Leverage major customer events and launches to superpower outbound efforts
• Take a lead role in generating demand from customer-focused product launches
• Prioritize the customer experience within the campaign strategy in demonstrable ways
• Lead with an integrated marketing approach to expansion and retention inclusive of content, events (live/webinar), paid, sending etc.
• Manage to business metrics for expansion, churn and contraction by constantly evaluating and acting on performance metrics from campaigns
• Partner with CS and sales partners on retention motions
• Work closely with the growth and product team on in-app journeys
• Act as a key member of the planning and prioritization team for quarterly and annual planning

The Team You'll Work With

You’ll be joining our Marketing team.

Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.

About You

• 5+ years of customer marketing experience, preferably in SaaS or 7+ years in outbound marketing
• Versed in working cross-functionally including Product, Sales, Customer Success and Marketing Ops as well as within the Marketing team (content, events, paid, etc.)
• Comfortable in a fast-paced environment
• Highly customer-centric
• Biased for action and data-driven
• BA required

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $114,750 - $135,000 in San Francisco, CA. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.