The Team You’ll Work With

The Marketing Operations is a small but mighty team at Carta, responsible for driving change across GTM and building alignment among a growing list of cross functional stakeholders. Our mission is to:

• Build and maintain a robust and efficient Lead Engine which fuels predictable growth for Carta
• Establish a point of view on Marketing ROI through analytics and reporting
• Deliver greater value to Carta Prospects and Customers by building a shared understanding of the Customer Journey across Carta GTM
• Own and get the most out of the marketing tech stack through automation, integration, and data hygiene
• Facilitate planning and coordination of Marketing efforts to ensure projects meet established goals and KPIs

The Problems You’ll Solve

• Partnering with Marketing to deliver end-to-end campaign management beginning with strategic planning and alignment of efforts with outcomes
• Maintaining a cadence of traction reporting and measurement against KPIs
• Build a shared understanding of Marketing ROI and guide the marketing team to make informed investments in areas of the business that yield predictable, revenue-positive results
• Standardize marketing campaign operations so to ensure that Marketing campaigns and initiatives are feeding accurate data into our attribution and reporting frameworks
• Use our reporting suite to identify areas of opportunity within the Marketing funnel to drive incremental lift in our Opportunity pipeline and ARR
• Build a deep understanding of Carta customer journeys, and make data-driven recommendations to the marketing team on segmentation, pain points, and timing
• Own the full project management lifecycle and coordinate with cross functional teams to drive strategic initiatives from concept to measurable results
• Support the orientation of Marketing towards a standardized reporting framework and enable self-service of reporting, segmentation, and marketing automation

About You

• Growth mindset, who gravitates towards complex, multifaceted challenges
• Deep understanding of marketing attribution methodologies and ability to align reporting to decision making frameworks in GTM organizations
• Risk taker who thrives in ambiguity and take ownership of key initiatives
• Exceptional communication and presentation skills
• High EQ, friendly, and helpful partner across Carta GTM
• Proficiency in Salesforce and Marketo is required

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:

• $170,000 - $200,000 in [NY]
• $170,000 - $200,000 in [SF]

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.