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Head of Performance Marketing



Marketing & Communications
San Francisco, CA, USA
Posted on Friday, February 17, 2023
<div class="content-intro"> <h2>The Company You’ll Join</h2> <p>Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to create more owners.</p> <p>Carta is trusted by more than 30,000 companies and over half a million employees in nearly 150 countries to manage cap tables, compensation, and valuations. Carta also supports over 5,000 funds representing over $100B in assets under administration with their venture capital solutions. Carta’s liquidity solutions have returned $13B to shareholders in secondary transactions. Today Carta’s platform manages over two trillion dollars in equity for nearly two million people globally. Companies and funds like Canva, Tribe, and Pipe build their businesses on Carta.</p> <p><span style="font-weight:400;">The company has been included on the </span><a href=""><span style="font-weight:400;">Forbes World’s Best Cloud Companies</span></a><span style="font-weight:400;">, </span><a href=""><span style="font-weight:400;">Fast Company's Most Innovative</span></a><span style="font-weight:400;"> list, and </span><a href=""><span style="font-weight:400;">Inc.’s Fastest-Growing Private Companies</span></a><span style="font-weight:400;">. We’ve also been recognized as a </span><a href=""><span style="font-weight:400;">2023 Built In Best Place to Work in the U.S.</span></a><span style="font-weight:400;"> and a </span><a href=""><span style="font-weight:400;">Muse VIBE Award winner in the Vacation and Time Off category</span></a><span style="font-weight:400;">.</span></p> <p><span style="font-weight:400;">For more information about our offices and culture, check out our </span><a href=""><span style="font-weight:400;">Carta careers page</span></a><span style="font-weight:400;">.</span></p> </div><h2> <strong>The Team You’ll Work With</strong> </h2> <p> <span style="font-weight:400;">The Demand Generation Team develops and executes journeys that usher prospects and customers from awareness to purchase to advocacy, optimizing for return on investment. We are the revenue generating arm of the Marketing organization and ensure Carta is able to continue its exponential growth</span> </p> <p> <span style="font-weight:400;">The marketing organization has teammates across the country who advocate for the democratization of equity ownership and increase access to financial education. Our team members have created TV shows in Hollywood, have started high growth tech companies, have been on the floor of Congress during the financial crisis, and have led marketing for some of the biggest products at Apple.</span> </p> <h2> <strong>The Problems You’ll Solve</strong> </h2> <p> <span style="font-weight:400;">You will lead Carta’s global digital advertising strategy and build out a team to execute on your vision.</span> </p> <ul> <li style="font-weight:400;"><span style="font-weight:400;">Create a vision that unifies our global digital advertising strategy across core platforms like Google, LinkedIn, Twitter Facebook</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Mentor and build a growing team of performance marketers at different stages in their careers to design, execute and optimize campaigns across channels</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Drive the paid marketing budget and forecasting process for new clients and assets across channels</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Identify, test, and optimize new channels to further expand into</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Communicate our paid marketing strategy to our go-to-market leads including the sales leads, CMO and CRO</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Drive net-new revenue for Carta across all of our product lines, including our Equity, Venture Capital and Liquidity product lines</span></li> </ul> <h2> <strong>About You</strong> </h2> <p> <span style="font-weight:400;">We’re looking for someone highly focused, customer-centric, who knows how to work in a dynamic environment with lofty revenue targets. Cross-team collaboration and communication is critical to success in the role, as well as efficient time management. In addition, we’re prioritizing someone who:</span> </p> <ul> <li style="font-weight:400;"><span style="font-weight:400;">Has deep knowledge of growth marketing techniques and tactics</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Ability to dig into data and mastery around KPIs including CAC, ROI, LTV</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Cares about both driving revenue from customer and delivering value to customers</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Has a proven track record of campaign strategy, execution, testing optimization</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Has experience managing and growing advertising teams</span></li> <li style="font-weight:400;"> <span style="font-weight:400;">Takes pride in their work and views what you do as a part-owner and builder of Carta</span><span style="font-weight:400;"></span> </li> </ul> <h2> <strong>Salary</strong> </h2> <p> <em> <span style="font-weight:400;">Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:</span> </em> </p> <ul> <li style="font-weight:400;"><em><span style="font-weight:400;">$160,000-200,000 in [San Francisco] </span></em></li> <li style="font-weight:400;"><em><span>$160,000-200,000 in [New York] </span></em></li> <li style="font-weight:400;"><em><span>$145,000-180,000 in [Seattle]</span></em></li> </ul> <p> <em> <span style="font-weight:400;">Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.”</span> </em> </p><div class="content-conclusion"> <p><span style="font-size:10pt;">We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at <a href=""></a>. As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our <a href="">careers page</a> to get to know us better as you think about your next step at Carta.</span></p> <p><span style="font-size:10pt;"><span style="font-weight:400;">Interested in our candidate privacy policy? Find out more <a href="" target="_blank">here</a>.</span></span></p> </div>
Carta is an equal opportunity employer.
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