Jobs at Alumni Ventures Portfolio Companies


Region Sales Director-Mid Atlantic Region

BeatBox Beverages

BeatBox Beverages

Sales & Business Development
Posted on Friday, May 24, 2024


Born in Austin, TX. BeatBox Beverages is a collection of millennial founders and established industry veterans developing innovative beverage brands for the next generation of drinkers. BeatBox Beverages was founded on the belief that future generations will continue to demand products that authentically connect with their lifestyle. Our mission is to create cutting-edge beverage brands that speak to innovative individuals.

Title: Region Sales Director-Mid Atlantic region

FLSA Classification: Exempt

Department: Sales

Reports to: VP of Sales

Date: 05/2024

Salary: $135,000-$160,000 + bonus

Must live within the Primary geographic assigned territory: either Virginia, Tennessee, Maryland, North Carolina or South Carolina

Job Summary:

The Region Sales Director position is responsible for driving sales, execution, and financial goals for Beatbox Party Punch throughout a designated region within North America. This position will collaborate directly with wholesalers and retailers to develop “Share of Mind,” while driving performance, to meet or exceed company-specific KPIs and goals.

Supervisory Responsibilities:

  • This position does have direct supervisory responsibilities, overseeing and guiding the performance of team members within the assigned department.


  • Inspire and lead a team of BeatBox employees toward achieving Weekly, Monthly, Quarterly, and Annual company goals.
  • Manage the following processes: Pricing strategy development & price increase sell-in, Cents per case audits, forecasting reviews, identify future market trends and developing solutions/plans to lead future growth.
  • Work with BeatBox marketing team to develop and drive marketing objectives that will increase sales.
  • Publicly speak and represent BeatBox at distributor and retailer meetings, trade shows,
  • training, speaking engagements, and promotional events.
  • Full understanding and ability to leverage tools at your disposal to provide strategic oversight of the business: IRI, Brand Plans, VIP, Karma, etc.
  • Manage region’s financial expenses while holding the team accountable to spending guidelines and budget.
  • Develop a strong relationship with Principles, Senior wholesaler management and their sales team.
  • Establish call frequency and relationships with assigned wholesalers to drive distribution and sales.
  • Adherence to CRM Platform documentation for ALL in-market store visits, achieving a minimum quarterly visit target (50), and a minimum annual visit target of (200) unique account visits.
  • 1 Planning meeting with top 10 distributor per quarter.
  • 2 Meetings per year with all region distributors (1 ABP meeting - 1 Mid-Year review)
    • Using the 80/20 Rule -- Hit only the top 80% volume distributors.
  • Weekly calls, lunch meetings or presentations to Wholesaler Mgmt. (Team leader or above)
  • Top to Top documented business reviews with your top 18 wholesalers
  • Annual business plan development, presentation & execution
  • Seek out marketing and special event opportunities.
  • Participate and be responsible for pilot projects and brand strategies on an ad-hoc basis.
  • Deliver a monthly review for assigned wholesaler performance to senior management (Internal & External)
  • Develop and inspire Region Managers, Commercial Managers and Sales Execution Managers to reach their highest potential, through constant training, coaching and engagement. Minimum ride-withs for each employee of once per Tri-Mester. Twice per year if you have 5 or more direct reports.

Required Skills/Abilities:

  • Sales Leadership: Proven track record in sales leadership, including strategic vision and effective team management.
  • Strategic Planning: Expertise in market analysis and the ability to make strategic decisions based on market dynamics.
  • Relationship Building: Strong interpersonal skills to build and maintain relationships with clients, partners, and internal stakeholders.
  • Communication Skills: Excellent verbal and written communication, including the ability to deliver compelling presentations.
  • Analytical Skills: Proficient in data analysis, utilizing metrics to inform decisions, and understanding financial aspects of sales management.
  • Fifteen (15) years of experience in the beverage alcohol industry is required, having an advanced understanding of the 3-tier system


Must live within the Primary geographic assigned territory: either Virginia, Tennessee, Maryland, North Carolina or South Carolina

  • Must be proficient in Google platforms, Excel, PowerPoint, Word, and Outlook
  • Must be able to understand and use nationally syndicated data.
  • Major chain retailer experience is a plus.
  • Familiar with VIP or other distributor reporting systems.
  • Ability to travel up to 40% of the time.
  • Ability to work with Senior Management across all departments.
  • Minimum 5 years of team management experience and ability to instill and follow BeatBox Culture
  • Must be eligible to work in the United States
  • An undergraduate degree is a plus.
  • Valid driver’s license and acceptable driving record

Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.

BeatBox Beverages provides a fair and equal employment opportunity regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. BeatBox Beverages hires and promotes individuals solely based on qualifications for the position to be filled and business needs.