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Product Marketing Manager

Attest

Attest

Marketing & Communications, Product
London, UK
Posted on Saturday, January 13, 2024

About Attest

Founded in 2015 and headquartered in London and New York, Attest is a consumer research SaaS platform for the world’s biggest and fastest growing brands. Attest’s easy-to-use, self-serve dashboard is coupled with on-demand research expertise, empowering anyone to quickly conduct high-quality research and be continuously tapped into the consumer.

Some of the notable brands leveraging continuous insights to put the consumer’s voice at the center of their business with Attest include Unilever, Santander, Walgreens/Boots, Klarna, Brew Dr. Kombucha, Trustpilot, JCDecaux among many others. To date, Attest has raised $90 million in venture capital with backing from investors such as Kismet, Schroders, and NEA. To learn more about Attest, visit www.askattest.com.

The mission for this role:

The Product Marketing Manager role will be part of the Attest Marketing team with significant cross functional responsibilities and relationships, predominantly with our Product team. Fundamentally you will help us define, refine and understand the Attest value proposition, inform and help to deliver our GTM strategy for new product releases.

In an ideal world Product Marketing Manager candidates will come from, or be familiar with, ResTech but on the whole you have experience and a passion for working within SaaS where your work and campaigns can deliver true impact both inside and outside of the business. You love to take complex projects and subject matter, and turn them into relevant and exciting content that deeply resonates with prospects and customers alike through a role that is both tactical and strategic.

You’ll be a Marketing team member helping us to build successful cross functional relationships across the business where your experience and knowledge will influence strategic decision making and help shape the prospect and customer journeys that make Attest stand out from the crowd.

Your focus will be to…

  • Help us craft our buyer/prospect journeys to match our Ideal Customer Profile (ICP) needs through various forms of content (eg video, web copy & messaging, demos).
  • Build the marketing flywheel in partnership with the Marketing team and cross functional teams, creating product content and campaigns that reduce friction across multiple stages of the buyer and customer journey (eg Academy content, Help Centre, Onboarding and customer lifecycle nurtures)
  • Create messaging and materials for communicating to customers, prospects and internal stakeholders with omni channel product launch/product moment campaigns inline with our GTM product marketing strategy.
  • Understand our core metrics of success and increase ROI, from winning net new logos to increasing product adoption and advocacy.
  • Be an advocate of the voice of customers within the wider Marketing, Product, Sales and Customer Success campaigns, where relevant. Be a driver of prioritisation, maximising value and impact across our shared projects.
  • Consistently maintain and input on our ICP (eg needs, persona, pain points) based on a combination of market research, competitor analysis, first party data and qualitative data.
  • Keep us constantly aware of where the product sits in the marketplace against competitors (to customers and internal), adapting our messaging and collateral as needed.
  • Be the owner of our sales collateral and assets including demos, battlecards, external facing product roadmaps. Create net new assets where you identify gaps or needs within our Sales process.
  • Be the conduit between Product, Marketing and Commercial to help educate, communicate and effectively bridge the knowledge and needs gap between the departments, this includes enabling our Sales and Customer Success teams with product and content knowledge.
  • Be a key stakeholder and influencer in one off internal projects such as pricing pilots

We’d love to hear from you if..

  • You have a proven track record of delivering successful product marketing campaigns, ideally you will have worked as a Product Marketing Manager previously
  • Are a proactive problem solving individual
  • You have a well-developed communication style that is thoughtful; able to adapt your style to different audiences - both external and internal.
  • Proven ability to work in a fast-moving, scrappy start-up environment
  • Experience working with a SaaS / Subscription based product

Benefits:

Our benefits programme is designed with a focus on the wellbeing, engagement and growth of our people.

Please see our list of benefits below:

  • EMI share options in the company so that as the business succeeds, so do you!
  • Benefits to support your career development and growth, including a career growth and development budget of £20 per month which can be accrued over the year. We’ll even give you £300 to set up your home office.
  • 25 days paid holiday per year, increasing to 26 after 3 years service and 27 after 4 years service. This is in addition to local public holidays and an additional average of 2 days off during the festive season. You can also take one month's fully paid sabbatical after 4 years service.
  • We offer benefits that support your physical and mental health. These include enhanced sick pay, a £40per month wellness allowance to spend on things that matter to your wellbeing which can be spent on a monthly basis or saved up for larger purchases over the year, and access to private and confidential coaching via Sanctus.
  • Family-friendly policies from your first day of employment, such as enhanced parental leave with primary careers receiving 18 weeks fully paid leave and secondary careers receiving 4 weeks full pay. We also have a fertility treatment and family support policy which include paid leave for those going through treatment and their partners. Should the worst happen, we have a pregnancy loss policy with paid time off to support you through this time.
  • Spend up to 2 paid days per month – we call it 10% time – giving back to your community or supporting your favourite charity.
  • To help you save for your retirement, you’ll be auto-enrolled to our group pension plan through Penfold when you join. You can maximise your pension contribution through the salary sacrifice scheme.
  • Receive support whenever you need it with our Employee Assistance Programme, Care First, available 24/7.
  • Work from anywhere – spend up to 80 days per year working abroad +/-4 hours from London.
  • An open, inclusive and supportive team where everyone is valued and all ideas and suggestions are welcomed.

Our Commitment to Diversity, Equity and Inclusion

The world’s best companies mirror the world around them. We are building an Attest that brings together, and actively celebrates, diversity in race, age, physical and mental ability, sexuality, gender identity and perspectives. Every Attester should feel they belong as their complete selves. We make an active choice to acknowledge and remove systematic inequality from our people and talent processes. We don't claim to have this all figured out yet, but it’s a journey we are fully accountable to.

With this in mind, data shows that individuals from minority groups typically only apply if they meet every criteria listed. Based upon this insight, we wanted to take this opportunity to encourage individuals who meet some, but not all criteria to still apply as you may be the right person for the role!