Arc is building the future of finance for companies and investors.

Join Arc as we redefine the financial landscape for ambitious companies and investors. We're building a modern platform powered by agentic AI and purpose-built for finance. With thousands of businesses already relying on Arc, we're proud to offer a friendlier and unrestricted path to extending runway, accelerating growth, and optimizing their capital stack.

About the Role

We're looking for a strategic and execution-focused Growth Marketing Manager to drive pipeline and SQL growth through Arc’s paid acquisition channels. You’ll lead our performance marketing strategy, optimize and expand campaign efforts, and partner cross-functionally to accelerate Arc’s revenue engine.

This role requires a mix of creativity, technical skill, and analytical rigor. You’ll manage multiple platforms, develop scalable systems, and continually test and refine campaigns to reach and convert our ideal customers.

What You’ll Do

• Own and scale Arc’s paid media strategy to drive marketing-influenced pipeline and SQL growth.

• Develop and optimize demand generation systems across paid channels (SEM, paid social, 3rd-party sponsorships, and more).

• Understand Arc’s ICP and business goals deeply to craft effective audience targeting and acquisition strategies.

• Write comprehensive campaign briefs covering targeting, messaging, design, frequency, and timing.

• Optimize performance marketing budget allocation across channels based on real-time results and strategic priorities.

• Hit quarterly goals, including MQLs, pipeline influence, and other key indicators.

• Build and refine audience segmentation across current and emerging acquisition platforms.

• Partner with marketing teammates to create and implement email marketing flows and one-off campaigns that accelerate lead velocity.

• Leverage HubSpot and Salesforce daily to track and manage campaign performance and lead flow.

• Utilize Arc’s analytics stack (HubSpot, Salesforce, Looker, Default, Warmly, etc.) to report on campaign performance and recommend strategic improvements.

• Stay on top of industry trends in paid media, demand gen, AI tools, and growth, and share insights with the broader GTM team.
  

What We're Looking For

• 3–6 years of experience in demand generation or paid media, ideally in B2B SaaS or fintech

• Proven success driving pipeline and revenue through performance marketing

• Hands-on experience with HubSpot and Salesforce (non-negotiable)

• Familiarity with Looker, Warmly, Default, or similar analytics and intent platforms (nice to have)

• Strong analytical skills and ability to derive insights from data

• Excellent communicator and collaborator—able to work cross-functionally and translate marketing results into business value

• Passion for experimentation, optimization, and scaling what works

About You

• You're known for your “get things done” mentality, and you possess the ability to dissect problems, identify solutions, and drive those solutions to completion with a high degree of autonomy

• You’re passionate about deeply understanding our product and customers’ needs in order to generate campaigns that will resonate with prospects on the right channels with the right message

• You’re able to deliver and receive constructive feedback, and to take action on the feedback received in a strategic way

• You proactively convey results and next steps for your efforts

• You have proven campaign implementation and budget management abilities across Arc’s acquisition channels

• You’re a master of data analysis and you have the ability to draw insights from both qualitative and quantitative data in order to (re)allocate resources depending on what’s (not) working

• You’re a clear and effective communicator. You know how to influence others at all levels/functions and rally your team behind shared business goals

Why Arc?

• Be part of a mission-driven company shaping the future of finance

• Join a nimble, ambitious, and supportive team that values ownership and impact

• Competitive compensation, equity, and benefits

• Hybrid office model (3 days in, 2 remote)

Ready to build the next great growth engine?

Apply now and let’s grow together.